Types of SEO
Search engine optimization or SEO is a method of boosting your website’s rankings on search engines and it is used by most small and big businesses and platforms. This is a technique through which a business or a website can achieve more popularity and visibility among consumers and can boost its profits. If you are a businessman who wants to make your website rank up on search engine rankings, then you too must definitely hire a SEO specialist company like “Micron Systems” to optimize your website.
White Hat SEO
white hat SEO refers to the practice of optimization strategies, techniques and tactics that focus on a viewers opposed to search engines and completely pursue search engine rules and policies.
Why Are White Hat SEO Techniques Important?
When your site is banned by Google and other search engines, then white hat SEO will help you to get back.
Google is an definitely powerful source of increasing traffic to your website, and being banned can result in a extreme fall in website traffic and even business. Consider all the effort that goes into your website and then think about what it would be like to be banned from internet's famous search engine. What's bad, once you're banned from Google then there is no guarantee to re-list you. A lifetime ban from Google would have incredible consequences. To avoid these problems it is better to use white hat Search Engine Optimization to for your website. Executing White Hat SEO practices is the best way to produce an righ and successful website and business.
White hat SEO techniques includes:
- High quality content development
- Manual research and outreach
- Link attainment campaigns supported by high quality content
- Website HTML optimization and reform
Black Hat SEO
Black Hat SEO uses the weaknesses in the search engine algorithms to get high rankings for a website. Such techniques and methods are making indirect clash with search engine guidelines.
Some black hat SEO techniques include:
- link spam
- keyword stuffing
- hidden text
Grey hat SEO
This kind of a SEO is neither black nor white. It is a middle ground between white and black hat seo. Gray hat seo produces the dramatic results in search engine rankings. It has the risk of increasing the penality for the website. It uses the technique of using software that mimic the signal that google uses to ranking the website in search engines. By using backlinks of other websites in your business website will increase the traffic meanwhile increase the risk of banning your website. Gray hat seo is normally not recommended method.